ichael OuroumisHow to Choose the Right Technology for Your Business
Choosing the right technology for your business is not just about what’s trendy — it’s about what’s right for your goals, customers, and long-term growth.
Whether you're launching a new website, building an app, or upgrading your platform, your technology choices today will impact your speed, scalability, and even marketing success.
Understand your business goals
Before choosing a technology stack, you need to be clear about your goals:
- Are you looking for speed and performance?
- Do you need scalability for future growth?
- Is SEO critical for your online visibility?
- Are you planning to integrate with external services or e-commerce platforms?
Your answers will guide your technology decision.
Compare popular solutions
| Technology | Pros | Cons |
|---|---|---|
| WordPress | Easy to use, many plugins, fast setup | Can become slow, plugin overload, limited scalability |
| Next.js | Fast, SEO-friendly, scalable, flexible design | Requires developer expertise |
| Shopify | Great for e-commerce, fast setup | Less flexibility for non-commerce projects |
| Strapi | Flexible headless CMS, good for custom solutions | Needs technical setup and maintenance |
Think about future-proofing
The tech you choose should scale with your business:
- Can it handle more traffic as you grow?
- Will it support new features you may need later?
- Does it integrate with the tools and automations you use?
Tip: Investing in scalable solutions like Next.js + Strapi gives you long-term control and avoids painful migrations later.
Don’t ignore performance and SEO
Fast websites perform better in search engines and improve customer experience. Technologies like Next.js allow you to optimize for speed and SEO, giving you a competitive edge.
Get expert advice
If you’re not sure, consult a developer (like myself!) to audit your needs and recommend the best setup. A short conversation can save you thousands of euros down the line.
My suggestion
Choose technology based on your business goals, not trends. There’s no one-size-fits-all, but with the right guidance, you can build a platform that grows with your business.